Delivery and food yield strong third quarter for Vietnam’s Phuc Long

Bakery, pastry, ice cream and yoghurt ranges introduced in early 2025 were best-sellers for the Masan Group-owned coffee chain, which is pushing north into Hanoi with a store modernisation programme

31 October 2025

2 min read

The opening ceremony for Phuc Long’s flagship store in Thắng Tam in August 2025 | Photo credit: Phuc Long

Bakery, pastry, ice cream and yoghurt ranges introduced in early 2025 were best-sellers for the Masan Group-owned coffee chain, which is pushing north into Hanoi with a store modernisation programme

Phuc Long has reported strong third-quarter revenues and profits, driven by an increase in delivery and food orders.