Facing greater competition at home, Chinese tea chains have ramped up international expansion, and the US is a key growth market
Shandong-based Bingxue has become the latest Chinese tea chain to launch in the US as the East Asian country’s largest operators look west for new growth opportunities.
Founded in 2014, value-focused Bingxue currently operates 3,000 stores across China and a further 1,500 across a dozen international markets.
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