Café Amazon sold 429 million cups of coffee in Thailand last year. Can it do better in 2026?

Strong outlet growth and rising beverage sales are a compelling narrative for Café Amazon in its home market, but a slowing Thai economy and headwinds internationally present thorny problems in 2026

Bangkok-based Café Amazon increased the number of cups of coffee sold last year by more than 20 million after opening hundreds of new stores in its home market.