The Michigan-based coffee chain said updated in-store signage and marketing assets will help distinguish the chain in the fast-growing US coffee shop market as it prepares to accelerate outlet expansion
US coffee franchise Biggby Coffee has unveiled a brand refresh to mark its 30th anniversary and support planned sales and outlet growth over the next three years.
Unlock Allegra intelligence for just £1
£1 for 4 weeks
Then £29 per month. Cancel anytime.What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Already have an account? Sign In