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Biggby Coffee unveils brand refresh as it seeks to become a $1bn business by 2028

The Michigan-based coffee chain said updated in-store signage and marketing assets will help distinguish the chain in the fast-growing US coffee shop market as it prepares to accelerate outlet expansion 

Photo credit: Biggby Coffee

The Michigan-based coffee chain said updated in-store signage and marketing assets will help distinguish the chain in the fast-growing US coffee shop market as it prepares to accelerate outlet expansion 

US coffee franchise Biggby Coffee has unveiled a brand refresh to mark its 30th anniversary and support planned sales and outlet growth over the next three years. 

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