NewsMexicoAlseaStarbucks

As Alsea sees green shoots for its European Starbucks business, Latin America looks like the greater prize

The Mexican franchise group is fast approaching 2,000 licensed Starbucks stores globally

A Starbucks store in Bucaramanga, Colombia | Photo: Starbucks

The Mexican franchise group is fast approaching 2,000 licensed Starbucks stores globally

Mexican franchise group Alsea has reported a strong first quarter for its licensed Starbucks business, but has its work cut out to recover footfall in a key European market.

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