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Alsea sees European Starbucks franchise recovery

Positive trading in key European markets indicates consumer boycotts that dented sales last year may be subsiding

A Starbucks store in Paris, France | Photo credit: Starbucks

The Mexican franchise group reported positive trading in France, Spain and Portugal following five consecutive quarters of like-for-like sales decline

Alsea has posted a positive second quarter for its licensed Starbucks business in Europe, bringing an end to five consecutive quarters of like-for-like sales decline and indicating that customer boycotts of the US coffee chain have subsided. 

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