Why it’s all about the boutique for Nespresso UK & Ireland CEO, Anna Lundstrom

World Coffee Portal explores Nespresso’s latest flagship boutique in London, UK, to find out how the premium coffee capsule maker is keeping up with Gen Z and why the future of retail is experiential

With its global network of boutique stores, premium brewing machines and a huge range of coffees sourced from around the world, B Corp-certified Nespresso has long been a top innovator, both in retail spaces and the home.

Having held senior roles at Nespresso SA, including International Brand Communications Manager and Chief Brand Officer, since 2010, Anna Lundstrom has been deeply immersed in the Swiss coffee pod maker’s global ecosystem for more than 14 years. Since 2022, Lundstrom has led Nespresso UK & Ireland as CEO and, in May 2025, unveiled a stunning 1,345 sq ft boutique store in London’s Covent Garden.