“We probably have the most expensive espresso in Milan”

Founded by Brazilian national Carlos Bitencourt in 2017, Cafezal operates six specialty coffee shops across Milan alongside a roastery and training academy. The former engineer and supply chain consultant speaks to World Coffee Portal about building direct-trade relationships in Latin America, premium pricing in a highly cost-conscious market and why the time is right for international expansion

An engineer by training and a well-travelled supply chain management consultant, Carlos Bitencourt has taken the road less travelled to lead one of Italy’s most respected specialty coffee businesses.

The former KPMG and Boston Consulting Group executive founded Cafezal Specialty Coffee Roasters in the heart of Milan in 2017 and today takes a hands-on approach to all aspects of the business – from coffee sourcing and operations, to crowdfunding and outlet expansion.