Premium coffee has historically been out of reach for many Indonesian consumers. However, this dynamic is rapidly changing with the expansion of international coffee chains and a new crop of home-grown operators making one of the country’s prime exports more accessible than ever, reports Isabelle Mani
The Indonesian coffee shop market has developed significantly in recent years. While premium coffee was once considered an unaffordable luxury largely aimed at tourists, established international coffee chains and a new generation of domestic brands are making café culture more accessible than ever for Indonesia’s 274 million consumers.
A vibrant blend of local and international coffee culture, technology and convenience, World Coffee Portal data forecasts the total Indonesian branded coffee shop market will exceed 4,000 stores by 2025.
