How to sell tea, iced beverages and food in UK coffee shops

As UK consumers cut back on regular out-of-home coffee purchases amid the cost-of-living crisis and market-wide price increases, tea, iced beverages and food can play an important role in boosting average spend and attracting a broader customer base. Based on exclusive insights from World Coffee Portal’s Cakes, Shakes & Tea Breaks 2024 report, we explore how your coffee business can make the most of complementary menus and meet customer demand effectively

Tea turning heads amid rising coffee prices

With tea frequently made in UK homes and workplaces and subject to highly personalised preparation, the category is tricky to execute in coffee shops and has long been mired in poor value perceptions on the high street. However, with rising prices challenging coffee’s status as an affordable luxury, a growing number of coffee shop consumers are opting for tea out-of-home due to its lower price point.