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Ediya Coffee appoints new CEO to spearhead brand revamp

An Ediya Coffee shop in Myeongdong, Seoul, South Korea | Photo credit: Icot Igol Production/Shutterstock

The appointment of Jo Gyu-dong is part of Ediya’s ongoing efforts to more effectively compete with fast-growing value-focused operators and premium international brands 

South Korea’s Ediya Coffee has appointed Jo Gyu-dong as its new CEO as it seeks to reestablish its footing in South Korea’s highly competitive and increasingly polarised branded coffee shop market.

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