The bakery café chain has opened its first Malaysian store in Kuala Lumpur and is targeting five more outlets in the capital before expanding to other cities across the country
Paris Baguette has opened its first store in Kuala Lumpur’s Pavilion KL shopping centre | Photo credit: Berjaya Food
Paris Baguette has debuted in Malaysia in partnership with Berjaya Food Berhad and Paris Baguette Singapore PLC.
The new store is located in Kuala Lumpur’s Pavilion KL shopping centre, with five further outlets planned at shopping malls in the Malaysian capital before wider expansion to other cities in the country.
Berjaya Food, which will operate the brand in the country, said Paris Baguette’s Malaysian debut gives the bakery café chain an important foothold in the Southeast Asian market and will contribute to operational efficiency across the region.
In June 2022 Paris Baguette Singapore announced it would invest RM130m ($29.6m) to develop its first Paris Baguette halal-certified bakery manufacturing and distribution centre in the Malaysian state of Johor.
The facility, which will also supply Paris Baguette stores in in Singapore, Vietnam, Cambodia and Indonesia, is expected to be operational by June 2023.
“We are thrilled with the grand opening of the Paris Baguette store in Malaysia and to be the principal operator of the brand locally. With the opening of the first store, Malaysians can anticipate more stores to be opened in cities across the country,” said Datuk Sydney Lawrence Quays, Group CEO, Berjaya Food.
Malaysia is Paris Baguette’s fifth market in the Southeast Asia, after opening stores in Cambodia, Indonesia, Singapore and Vietnam.
The company also operates in South Korea and China, as well as France, the US and the UK, where it opened its first store in London in October 2022.
Founded in 1988, Paris Baguette is a subsidiary of South Korean food conglomerate SPC Group.
SPC Group currently operates over 4,000 Paris Baguette stores globally, including 3,400 in South Korea.
Berjaya Food also operates over 360 Starbucks stores across Malaysia, where it is seeking to expand the US coffee chain’s footprint to 400 outlets by July 2023.
In November 2022, the company reported 51% year-on-year revenue growth for the three months ended 30 September 2022 to reach RM283m ($61.6m).
Berjaya Food’s full-year revenues in 2022 reached RM998m ($217m), with its Starbucks business contributing RM884m ($192m).