South Korea’s SPC Group is set to invest nearly $30m to open a halal-certified bakery manufacturing and distribution centre in Malaysia to supply its Paris Baguette stores in South East Asia and act as a distribution facility for future halal markets in the Middle East
The Johor-based centre will supply Paris Baguette outlets in Singapore, Vietnam, Cambodia and Indonesia | Photo credit: SPC Group
Paris Baguette Singapore, owned by South Korea’s SPC Group, has announced it will invest RM130m ($29.6m) to develop its first Paris Baguette halal-certified bakery manufacturing and distribution centre in the Malaysian state of Johor.
Construction of the new facility, located at the Nusajaya Tech Park, will commence later this year with the centre slated to be operational in June 2023.
A statement from SPC Group said that the Johor-based centre will manufacture items to supply to Paris Baguette outlets in Singapore, Vietnam, Cambodia and Indonesia. Additionally, the facility will serve as a production and distribution hub to supply future halal markets, such as the Middle East countries.
SPC Group chairman Huh Young-in said the distribution hub's ability to supply future halal markets is deemed key for the company's ventures in the Middle East, due to 'seamless access to international airports and seaports in both Singapore and Malaysia'.
SPC Group has highlighted Malaysia as the ideal location for its new facility due to its strong halal market, with the company stating it will continue to invest 'aggressively' to accelerate its global expansion.
This month, Malaysian conglomerate Berjaya Food Berhad signed a joint venture with Paris Baguette’s Singaporean subsidiary to bring the bakery café chain to Malaysia.