| Malaysia

Paris Baguette to enter Malaysia with new franchise partner

South Korea’s Paris Baguette is set to open in Malaysia for the first time via a joint venture with Berjaya Food Berhad, which also operates the Malaysian Starbucks franchise

The joint venture signing ceremony will take place in Kuala Lumpur on 20 June | Photo credit: SPC Group


 

Malaysian conglomerate Berjaya Food Berhad is set to commence a joint venture with Paris Baguette’s Singaporean subsidiary to bring the bakery café chain to Malaysia. 


Berjaya, which operates the Starbucks and Kenny Rogers' Roasters franchise in Malaysia, said in a media invitation that the joint venture signing ceremony will take place in Kuala Lumpur on 20 June. 


Food-focused coffee chain Paris Baguette, owned by South Korea’s SPC Group, operates more than 3,400 stores in its native country, and more than 440 locations internationally. 


SPC Group has outlined plans to grow its global business and has recently built a production facility in Malaysia and opened three Paris Baguette stores in Indonesia, where it now operates seven outlets since launching in the country at the start of the year. 


The brand announced plans to open its first Canadian store in August 2021, will open its first UK store in September this year, and has an ambitious target to open 1,000 new stores in the US by 2030. 


Founded in 2009, Berjaya Food Berhad operates restaurants, café chains and retail outlets in Malaysia and other South-East Asian countries, including Starbucks, which  is the largest coffee chain in Malaysia, with more than 320 stores. 


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