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Paris Baguette set to enter UK market with London store

The South Korean bakery café will join branches of Starbucks and Joe & The Juice in a new 20,000sq ft food hall in London’s Battersea Power Station development

Photo credit: SPC Group



Paris Baguette is set make its UK debut after securing a site at the Battersea Power Station Development in London. The South Korean bakery and café chain will join a host of hospitality brands, including Starbucks and Joe & The Juice, that will open stores in a 20,000 sq ft food hall in September 2022.
 
“Battersea Power Station has emerged as one of London’s leading food and drink destinations and this will only become stronger with the great mix of cafés, bars and restaurants opening inside the Power Station, creating thousands of new jobs for the immediate and wider local communities,” said Sam Cotton, Head of Leasing at Battersea Power Station Development Company
 
Paris Baguette’s new UK outpost comes as the brand embarks on a period of international growth. In July 2021, the bakery and coffee chain announced its intention operate 100 US stores by the end of 2021 as part of a wider goal to reach 1,000 US locations by 2030.
 
In August 2021, Paris Baguette unveiled plans to open stores in the Canadian market and the opened its first store in Indonesia the following October.
 
Paris Baguette is the largest food-focused coffee chain in South Korea and operates around 4,000 stores globally. While most of its stores are located in its native market, Paris Baguette’s parent company SPC Group operates around 430 stores across China, the US, France, Vietnam and Singapore. 

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