| Indonesia

South Korea’s Paris Baguette set to make Indonesia debut

Paris Baguette parent company SPC Group establishes a joint venture with Erajaya Food & Nourishment (EFN), paving the way for the bakery and coffee chain’s first store in Indonesia

An artist's impression of the new Paris Baguette store in Jakarta, Indonesia, scheduled to open in November 2021 | Photo credit: Erajaya Food & Nourishment 



South Korea’s Paris Baguette is set to enter the Indonesian market after parent company SPC Group signed a joint venture with retail group and ecommerce specialist Erajaya Food & Nourishment (EFN).
 
According to a press release, Indonesia’s first Paris Baguette store will open in the capital, Jakarta, in November 2021, and will be operated by EFN subsidiary Era Boga Patiserindo.
 
Paris Baguette’s currently operates around 430 stores across the US, France, China, Singapore, Vietnam and Cambodia in addition to more than 4,000 stores in its native South Korean market.
 
“Our expansion into Indonesia is a part of our globalisation strategy,” commented Hana Lee, Vice President of Paris Baguette SEA, SPC Group on the chain’s Indonesian debut.
 
Paris Baguette has ramped up international expansion recent months. In June 2021, the coffee and bakery chain entered the Cambodian market with a store in Phnom Penh.
 
In July, the brand said it planned to operate 100 US stores by the end of 2021 as part of a wider goal to reach 1,000 US locations by 2030.
 
In September, the coffee chain announced it would enter the Canadian market with a flagship store in Toronto scheduled to open in June 2022.
 
SPC Group’s roots go back to 1945, when the company was founded a small bakery shop in Ongjin, South Korea. It later formed a strategic alliance to license the Baskin Robbins brand in South Korea in 1985 and opened the first Paris Baguette store in 1988.
 
Today, SPC Group operates prominent international food and beverage brands across South Korea and internationally, including Dunkin’, Paris Croissant, Shake Shack, Caffè Pascucci, and Jamba Juice.

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