South Korean food and beverage giant SPC Group has announced plans to open more Paris Baguette outlets in France, where it currently operates two stores
Paris Baguette opened its first French outlet in 2014 before opening a second in 2021 | Photo credit: SPC Group
Hur Young-in, chairman of South Korea’s SPC Group, has stated his firm’s intention to open more Paris Baguette branches in France.
Speaking at the Choose France summit in Paris on 11 July 2022, an annual event to attract further investments from global companies, Young-in and his son Hur Jin-soo, President of Paris Croissant, also announced that SPC Group was planning to build a production facility in France.
Paris Baguette opened its first French outlet in 2014 before opening a second in 2021. The bakery café operates more than 4,000 outlets globally including 3,600 in South Korea.
This growth strategy has already seen SPC Group acquire French bakery chain LINA’s. SPC said that the agreement, announced in June 2022, would enable the company to expand on LINA’s 11 stores in France and enter the chain in North American and Southeast Asian markets.
In June 2022 SPC Group said it would invest nearly $30m to open a halal-certified bakery manufacturing and distribution centre in Malaysia next year to supply its Paris Baguette stores in South East Asia and act as a distribution facility for future halal markets in the Middle East.