5THWAVE Podcast - Forward-thinking series examining the business of progressive coffee culture

21 July 2023 | 21 mins

Episode 73: A conversation with Boram Um, World Barista Champion 2023

On the podcast today we're catching up with newly-crowned World Barista Champion Boram Um.

Born in Brazil to South Korean parents, Boram is the founder of boutique specialty coffee business Um Coffee Co. and is the first Brazilian winner in the competition’s history.

In this conversation, Boram discusses his mission to educate Brazilian consumers about the joys of home-grown specialty coffee and shares his pride in becoming a role model for the next generation of Brazilian specialty coffee professionals.

Credits music: "Waves With You" by Natalie Oliveri Ft. Funk LeBlanc in collaboration with The Coffee Music Project and SEB Collective

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Guests

Boram Um

Founder, Um Coffee Co.

Boram Um is the founder of Um Coffee Co. - a boutique specialty coffee business based in Sao Paulo, Brazil. With a background in the financial sector and management consultancy, Um first got into the coffee industry working in quality control at his father’s farm. He opened his first coffee shop in 2016 and was crowned World Barista Champion in 2023.