| 48 mins

Bonus: The genius behind Hoffmann Industries


Today we are bringing you a very special episode, a full-length interview with enigmatic and influential entrepreneur James Hoffmann. In this conversation, James discusses his ambitions, business sensibilities, and the mindset that has helped build his remarkable career.

James Hoffmann is world-renowned in the coffee industry. A former World Barista Champion, co-founder of Square Mile Coffee Roasters, and author of The World Atlas of Coffee, he is also a prolific YouTuber who has amassed more than 86 million views globally.

We featured James in episode #15, which explored the careers of three distinguished coffee entrepreneurs. Listen to more of his compelling insights in this full extended interview.

Guests

James Hoffmann

James Hoffmann

Founder, Hoffmann Industries

James Hoffmann has worked in coffee since 2003, was the 2007 World Barista Champion and is the co-founder of Square Mile Coffee Roasters. Hoffmann is a business consultant and advisor, the author of The World Atlas of Coffee and also runs the largest YouTube channel dedicated to coffee.
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