Bonus: The genius behind Hoffmann Industries

Today we are bringing you a very special episode, a full-length interview with enigmatic and influential entrepreneur James Hoffmann. In this conversation, James discusses his ambitions, business sensibilities, and the mindset that has helped build his remarkable career.

James Hoffmann is world-renowned in the coffee industry. A former World Barista Champion, co-founder of Square Mile Coffee Roasters, and author of The World Atlas of Coffee, he is also a prolific YouTuber who has amassed more than 86 million views globally.

We featured James in episode #15, which explored the careers of three distinguished coffee entrepreneurs. Listen to more of his compelling insights in this full extended interview.