Today we’re bringing you another session recorded live at the European Coffee Symposium + COHO. Taking to the stage is Gerd Muller-Pfeiffer, Founder of International Coffee Consulting.
In this session, Gerd explores the key trends shaping the DACH coffee shop market and how consumers are continuing to trade up and seek premium experiences despite ongoing inflation pressures. He also highlights how the bakery segment has quietly become a critical engine of out-of-home coffee growth across Germany.
