Episode 225: From product-led to business-led – a conversation with Emma Loisel, Volcano Coffee

In this episode, Volcano Coffee’s Emma Loisel on how specialty roasters must can beyond supplying coffee to being true commercial partners.

Emma Loisel, Co-founder and Chair of Volcano Coffee

In today’s episode we speak with Emma Loisel, Co-founder and Chair of Volcano Coffee Works.

Founded in the early 2000s, Volcano is a B Corp-certified specialty coffee roaster based in London. The company has grown from a single mobile coffee cart into a multi-channel coffee business, working with operators to deliver quality coffee and support their wider business goals.

In this conversation, Emma explores how specialty roasters must move beyond supplying coffee to being true commercial partners.

We also discuss what it takes to scale a specialty coffee business, and how AI can help teams identify opportunities, improve business practices and spend more time building customer relationships.

Credits music: "I Wish You Love" By Mimi Rose in association with The Coffee Music Project and SEB Collective.

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