Today we’re diving into the exciting world of tea innovation with Emilie Holmes, Founder of Good & Proper Tea.
Historically a challenging category for coffee operators, tea has seen a real surge in recent years, largely driven by the meteoric rise of matcha and growing consumer demand for wellness and iced formats.
In this conversation, we explore the latest trends in tea innovation, from cold brews and concentrates to premium teas like hojicha, maojian and sencha. Emilie also shares why tea should be treated with the same care and storytelling as specialty coffee, and why long-term success depends on transparency and support for producers.
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Guest
Emilie Holmes
Founder, Good & Proper Tea
Emilie Holmes is the Founder of Good & Proper, the London-based tea brand on a mission to show the world how good tea can be, when it's done properly.
Having bored her friends for years about the poor quality of tea in London, back in 2012, Emilie finally decided to do something about it.
Good & Proper now proudly supplies over two thousand of the UK's best café, restaurant and hotel operators, plus a number of premium online retail stockists.
