Today we’re diving into the exciting world of tea innovation with Emilie Holmes, Founder of Good & Proper Tea.
Historically a challenging category for coffee operators, tea has seen a real surge in recent years, largely driven by the meteoric rise of matcha and growing consumer demand for wellness and iced formats.
In this conversation, we explore the latest trends in tea innovation, from cold brews and concentrates to premium teas like hojicha, maojian and sencha. Emilie also shares why tea should be treated with the same care and storytelling as specialty coffee, and why long-term success depends on transparency and support for producers.
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Guest
Emilie Holmes
Founder, Good & Proper Tea
Emilie Holmes is the Founder of Good & Proper Tea, a London-based specialty tea company dedicated to transforming tea in hospitality. Frustrated by the lack of quality tea experiences out of home, Holmes launched the business over a decade ago and now works with nearly 2,000 operators, helping cafés, restaurants and hotels serve exceptional tea experiences.
