In today’s episode, we're speaking with Jason Scherr, Founder and CEO of Think Coffee – a pioneering specialty coffee business based in New York City.
Jason opened Think Coffee in 2006 with a focus on community, ethical sourcing and social impact. Nearly two decades on, the business now operates 11 locations across New York and has been roasting in-house since 2017.
In this conversation, Jason reflects on the evolution of New York’s specialty coffee scene and shares his hope for a return to more in-store, face-to-face coffee connections in a city where mobile ordering is becoming more widespread. He also speaks candidly about the challenges of doing business ethically, and why Think Coffee remains committed to transparency and high standards, even when it’s not the easiest path to take.
Credits music: Glimpses by Fox Jackson in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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Jason Scherr
Founder and CEO, Think Coffee
Jason Scherr is the Founder and CEO of Think Coffee, a New York-based specialty coffee company known for its ethical sourcing and community-focused approach. Formerly a lawyer, Jason entered hospitality in the late ’90s and launched Think Coffee in 2006 to create meaningful spaces with social impact at their core.
