Technology can bring profound business benefits for hospitality operators, but ensuring people understand the value it can bring to their roles is crucial for successful implementation, says Jessica Worden, Head of Coffee at GAIL’s Bakery
When asked if he still believed in the limitless potential of technology, Steve Jobs answered, “Yes. But it’s not a faith in technology. It’s faith in people”.
Most in the hospitality industry are clear on the huge opportunities that technology presents. Yet the technology space is very complex, with myriad businesses offering different services and applications to solve a range of operational challenges.
