Vietnam’s Phuc Long Coffee refocuses on stores after closing underperforming kiosks

The Vietnamese coffee chain is planning to open dozens of new stores this year following improved profitability generated from the closure of underperforming WinMart kiosks

2 February 2024

2 min read

A Phuc Long Coffee & Tea store in To Hien Thanh, Vietnam | Photo credit: Phuc Long Coffee & Tea

The Vietnamese coffee chain is planning to open dozens of new stores this year following improved profitability generated from the closure of underperforming WinMart kiosks

Phuc Long Coffee & Tea has indicated it will change course on its WinMart coffee kiosk strategy after full-year profits rose following further closures of the underperforming sites.