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UK’s WatchHouse signs franchise deal for UAE launch

The 22-store specialty coffee roaster and café chain will partner with Dubai-based Big Belly Hospitality to enter the Middle East market this month, ahead of a planned rollout of boutique sites in 2026

WatchHouse made its international debut on New York’s 5th Avenue in April 2024 | Photo credit: WatchHouse

The 22-store specialty coffee roaster and café chain has partnered with Dubai-based Big Belly Hospitality to enter the Middle East this month, ahead of further sites planned for 2026

London-based specialty coffee group WatchHouse will open its first franchised outlet globally in the UAE this October after signing a deal with Dubai-based F&B group, Big Belly Hospitality.

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