Tims China presses ahead with sub-franchise strategy in push for profitability

The coffee chain continues to close underperforming company-operated stores as it pursues cost-efficient outlet growth

Photo credit: Wu Yi

The coffee chain continues to close underperforming company-operated stores as it pursues cost-efficient outlet growth

Tims China is pressing ahead with its strategy to close underperforming company-operated stores as it pursues profitability in the highly competitive Chinese branded coffee shop market.  

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