The Australian café chain will spend BHT 60m ($1.7m) to open at least five new outlets over the next 12 months and is introducing a greater focus on premium coffee
The Coffee Club will invest over BHT 60m ($1.7m) in 2025 to scale and upgrade its store network in Thailand while elevating its premium coffee menu.
The Australian all-day café chain, a subsidiary of Bangkok-based Minor Food Group Plc, will spend approximately BHT 40m ($1.1m) to open five new stores across the East Asian country over the next 12 months, with BHT 20m ($580,000) set aside for refurbishment projects across its existing estate.
Founded in Brisbane in 1989, The Coffee Club launched in Thailand in 2010 and currently operates 42 stores across the East Asian country, with 22 outlets in Bangkok.
Alongside further outlet growth in the Thai capital, The Coffee Club will also seek to scale its footprint at high-footfall tourist destinations, including Phuket, Krabi, Samui, and Pattaya.
In a press release, The Coffee Club also unveiled a new Signature coffee blend that has been rolled out across its Thai stores and has been dubbed ‘the best coffee we’ve ever made’. Roasted at The Coffee Club’s Melbourne roastery, the blend comprises 50% arabica beans from Brazil’s Serra Negra region, 30% arabica beans from Colombia’s Coocentral cooperative, and 20% robusta beans from India’s Sethuraman Estate.
