Tata Starbucks seizes the initiative with renewed push for growth

After reining in outlet growth last year to improve profitability, the joint venture now sees the right conditions to press ahead

Tata Starbucks has spent much of the last 18 months tempering outlet growth in India in pursuit of greater like-for-like sales and store-level profitability. However, despite returning strong early results, that strategy now appears to have run its course.