Store closures and falling revenues – but will Tims China’s long-term prune for growth strategy pay off?

The premium operator is betting on a more profitable sub-franchise store network and higher ticket food items to reverse declining sales and successive losses in the world’s largest branded coffee shop market

Tims China has highlighted 2025 as a “critical transition year”, marked by the ongoing closure of underperforming stores and a shift towards higher-margin franchised sites and more premium food ranges.