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Starbucks reports positive progress on US coffeehouse revamp

The US coffee giant said the customer dwell time is increasing at stores in New York and Southern California following the introduction of more welcoming coffeehouse features

5 September 2025

2 min read

A redesigned Starbucks store in Los Angeles | Photo credit: Starbucks

The US coffee giant said the customer dwell time is increasing at stores in New York and Southern California following the introduction of more welcoming coffeehouse features

Starbucks has reported positive feedback on its US outlet redesign programme, which is being rolled out across select stores in New York and Southern California to improve the customer experience.