The move indicates that Brian Niccol’s Back to Starbucks strategy is faltering amid flat sales in North America – but could also provide vital cost-savings for the world’s largest coffee chain as it seeks to return to growth in 2026
Starbucks is preparing to write off $1bn in costs and assets by closing hundreds of stores in North America and making further corporate layoffs.
Try free unlimited access to World Coffee Portal for 14 days
Keep reading with your free trialAlready have an account? Sign In
