Starbucks unveils major store revamp prioritising longer visits

Improving customer experience is a key pillar of CEO Brian Niccol’s ‘Back to Starbucks’ strategy, which seeks to reposition the coffee chain away from grab-and-go trade towards longer dwell times

Starbucks has unveiled a new customer-centric store design in the US as it seeks to move the dial on CEO Brian Niccol’s Back to Starbucks strategy.