The Public Investment Fund (PIF)-backed organisation has set a target to produce 2,500 tons of Saudi-grown coffee by 2028 and announced plans for a branded coffee shop launch
The Saudi Coffee Company is seeking to increase domestic coffee production by more than 700% within five years.
The organisation, owned by Saudi Arabia’s Public Investment Fund (PIF), currently produces 300 tons of coffee a year, but CEO Raja AlHarbi is targeting 2,500 tons annually by 2028.
AlHarbi also said the Saudi Coffee Company plans to open 25 coffee shops globally as one of five strategic pillars formed to elevate the Kingdom’s coffee industry.
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