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Pumpkin spice return delivers record US sales week for Starbucks

Photo credit Olena Bohovyk

CEO Brian Niccol credited the highly anticipated seasonal beverage launch for strongly contributing to record US daily sales on 26 August 2025 and driving strong customer footfall across its company-operated stores 

Starbucks CEO Brian Niccol has credited the return of the coffee chain’s Fall menu for delivering a record sales week across its 10,400 company-owned stores in the US. 

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