The brand trialled serving soy, almond, oat and coconut dairy alternatives at no extra charge at select stores in July 2025 and will implement the change across all 192 US sites by the end of 2025
Louisiana-based PJ’s Coffee has become the latest in a long line of US coffee chains to scrap its non-dairy surcharge following pressure from animal rights campaign group, PETA.
Unlock Allegra intelligence for just £1
£1 for 4 weeks
Then £29 per month. Cancel anytime.What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Already have an account? Sign In
