The Finnish food and beverage group roasts approximately 60,000 tonnes of coffee annually across its Paulig, Presidentti and Juhla Mokka packaged coffee brands
Finnish coffee, beverage and food supplier Paulig has announced a significant organisational change in a bid to sharpen the performance of core business units.
As part of the planned changes, due to take effect from 1 January 2027, Paulig is introducing a new dedicated Coffee business unit.
Paulig’s sizeable coffee business, which includes the Paulig, Presidentti and Juhla Mokka retail coffee brands, previously primarily operated within the group’s Branded business unit, which also houses its snack and spice brands.
Paulig’s Customer Brands business unit currently specialises in private label products, including coffee.
New plans will see coffee operate as a separate business unit, which Paulig said could deliver new efficiencies and improve group-level profitability.
Paulig, which marks 150 years of business in 2026, achieved 16% year-on-year revenue growth in 2025 to reach a record €1.4bn ($1.6bn). Total annual EBIT rose 12% to €87.1m ($101m).
However, the F&B group noted high green coffee prices squeezed margins last year.
“It is critical for us to remain competitive and deliver on our growth strategy and profitability. The planned changes will strengthen our ability to focus on our core businesses, improve how we operate, and ensure we are well positioned for success,” CEO Rolf Ladau said in a new press release detailing the organisational changes.
Paulig roasts coffee across two facilities in Finland – a carbon-neutral site in Helsinki focused on retail packaged coffee lines and a second, smaller factory in Porvoo for more artisan blends and private-label coffees.
The group primarily distributes across its home market, Sweden and the Baltics, producing more than 60,000 tonnes of coffee annually. Its wider packaged food and beverage portfolio primarily comprises snack and spice brands, including the Santa Maria, Conimex, Poco Loco and Zanuy labels.
As part of the restructure, Paulig’s Chief Marketing Officer Mariell Toiger will transition to a new Senior Vice President of Coffee role.
The changes will also see up to 110 office and managerial positions affected, with Paulig warning of approximately 50 potential redundancies. It currently operates more than 2,700 staff across 13 markets.
