The premium bakery-café chain posted its 17th consecutive quarter of like-for-like sales growth and opened 15 new US stores during the first three months of 2025
Paris Baguette North America has set the stage for another year of positive sales and outlet growth after opening 15 new stores and signing 76 franchise agreements in the first quarter.
Owned by South Korean F&B conglomerate SPC Group, Paris Baguette launched in the US in 2005, began franchising in 2015 and opened its first store in Canada in March 2023. The premium bakery-café chain, which currently operates 200 stores in the US and 12 in Canada, expects to open 100 net new outlets across both markets in 2025.
“In addition to new development, our existing system saw strong performance in the first quarter. We officially closed our 17th consecutive quarter of positive comp sales and 16th consecutive quarter of positive comp traffic, both of which serve as a testament to the loyalty of our guests and continued growth of our brand,” said Darren Tipton, CEO, Paris Baguette North America.
Founded in 1988, Paris Baguette is one of the largest branded coffee chains in South Korea with 3,750 stores. The bakery-café chain made its international debut in China in 2004 with an outlet in Shanghai and now operates more than 600 sites across 14 international markets.
In February 2025, Seoul-based SPC Group broke ground on a new 260,000sq ft, state-of-the-art manufacturing facility in Texas, US, to support outlet growth in North America and planned expansion to Latin America.
SPC Group has outlined plans to reach 12,000 Paris Baguette stores globally by 2030, including 1,000 outlets in the US and 100 in Canada.
