News — US — Joe Coffee

New York’s Joe Coffee implements 1.5% surcharge to offset Brazil tariff costs

The move will see $0.15 added to every $10 transaction in-store and online, and comes in response to the soaring cost of importing Brazilian coffee following the Trump administration’s 50% tariff

22 September 2025

2 min read

Joe Coffee’s most popular Daily and Waverly blends are sourced from Brazil | Photo credit: Joe Coffee

The move will see $0.15 added to every $10 transaction in-store and online, and comes in response to the soaring cost of importing Brazilian coffee following the Trump administration’s 50% tariff

Revered US specialty coffee group Joe Coffee has announced a new 1.5% Tariff Surcharge across all café and online transactions to offset the impact of trade levies on its Brazilian coffee imports.