Nestlé advances cold coffee push with UK Nescafé RTD launch

The UK’s top-selling instant coffee brand is stepping into the chilled aisle as part of Nestlé’s global cold coffee expansion

Swiss F&B giant Nestlé has joined the race to woo UK Gen Z coffee consumers with the launch of its first Nescafé ready-to-drink (RTD) range in the country.

In February 2026, Nestlé outlined iced coffee as a strategic platform for building brand affinity among younger consumers worldwide.

‘Younger generations are entering the coffee category through cold coffee, and it is becoming a part of their daily routine, with two out of three young people drinking it regularly,’ Nestlé wrote in its annual report.