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Mexico’s Alsea seeking to open 300 new Starbucks stores in Europe by 2028

The quick-service hospitality group, which licenses Starbucks stores across 11 markets, will invest $304m to support group expansion in 2023 with a focus on growing the Seattle-based coffee chain in Europe

Alsea plans to operate 2,350 Starbucks stores globally by 2028, averaging 140 net new outlets per year | Photo credit: Starbucks

The quick-service hospitality group, which licenses Starbucks stores across 11 markets, will invest $304m to support group expansion in 2023 with a focus on growing the Seattle-based coffee chain in Europe

Mexican quick-service hospitality group Alsea, which operates more than 1,650 licensed Starbucks stores across Latin America, South America and Europe, will invest ₱5.5bn ($304m) to expand and upgrade its global store portfolio this year. 

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