Mexico’s Alsea seeking to open 300 new Starbucks stores in Europe by 2028

The quick-service hospitality group, which licenses Starbucks stores across 11 markets, will invest $304m to support group expansion in 2023 with a focus on growing the Seattle-based coffee chain in Europe

Mexican quick-service hospitality group Alsea, which operates more than 1,650 licensed Starbucks stores across Latin America, South America and Europe, will invest ₱5.5bn ($304m) to expand and upgrade its global store portfolio this year.