Le Pain Quotidien signs master franchise agreement for Paraguay launch

Latin America is a key market for Le Pain Quotidien, which currently operates 80 stores across five markets in the region | Photo credit: Le Pain Quotidien/Facebook

Le Pain Quotidien, which currently operates 200 stores across 18 markets globally, has signed a master franchise agreement with BeGreen to launch in Paraguay.

The Belgian bakery-café chain currently operates 80 outlets across Argentina, Brazil, Colombia, Mexico and Uruguay – with a Peru launch expected in the second quarter of 2025 in partnership with local franchisee Inversiones FISA. 

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