Lavazza to acquire France’s MaxiCoffee

Lavazza says the acquisition of the coffee roaster, equipment and services supplier will develop its presence in the French retail and e-commerce markets

Italian coffee roaster Lavazza is set to acquire French coffee roaster, distributor and services supplier MaxiCoffee to enhance its e-commerce and physical retail presence in France.

Founded in 2007, MaxiCoffee currently markets and distributes coffee products, including espresso machines, coffee grinders and packaged coffee, from more than 350 brands via an e-commerce platform.