KDP wants to become a ‘global coffee champion’ with JDE Peet’s acquisition – but are they ready?

As KDP and JDE Peet’s prepare to make the biggest coffee deal ever made, the pressure is on for dozens of household-name brands to be future-ready for the challenges ahead

In August 2025, Keurig Dr Pepper (KDP) announced plans to acquire Dutch coffee and tea group JDE Peet’s in a staggering $18.2bn deal – the largest coffee acquisition ever made.

With the transaction nearing completion, how close is KDP to creating the ‘global coffee champion’ it sold to investors six months ago?

After announcing the deal, KDP CEO Tim Cofer highlighted the group’s operational and financial strength as key factors behind the move. KDP had posted net revenues of $15.4bn in 2024 – a 3.6% increase on the previous year – and sales across the first half of 2025 were up by an average of 5.5%.