The new outlet at Copenhagen Airport is the Danish coffee and juice chain’s 70th store in its native market and 350th globally after strong outlet growth across the UK and Middle East last year
Danish coffee and juice chain Joe & The Juice has opened its 350th store with a new outlet at Copenhagen Airport.
Founded in 2002, Joe & The Juice currently operates across 17 markets worldwide, including Denmark, Sweden, the US, UK, UAE, South Korea and Australia.
The coffee and juice chain’s latest site is its fifth unit at Copenhagen Airport and its 70th across Denmark, where it is the second largest branded coffee chain behind Sweden’s Espresso House.
Alongside opening 10 net new outlets in the UK last year to reach 63 across the country, Joe & The Juice is also seeking rapid expansion across the Middle East.
In April 2022, Joe & The Juice CEO Thomas Nørøxe said the chain would seek to operate 200-300 outlets across the region by 2032 and has since opened nine stores in the UAE, two in Saudi Arabia and a single outlet in Qatar.
Joe & The Juice is also expected to debut in Kuwait, Bahrain and Oman within the next few years.
