The tennis star will promote health-focused campaigns and support the Danish coffee chain’s planned Balkans expansion
Danish coffee chain Joe & The Juice has announced a strategic partnership with Serbian tennis player Novak Djokovic, which will include brand campaigns, product development input and support for franchise expansion.
Unlock Allegra intelligence for just £1
£1 for 4 weeks
Then £29 per month. Cancel anytime.What you get:
Daily Coffee 24/7 briefing in your inbox
Weekly Coffee Dose intelligence newsletters
Unrestricted WorldCoffeePortal.com access
5THWAVE Digital Magazine (6 issues/year)
Allegra analyst forecasts & market insights
Already have an account? Sign In
