Sleepy Owl is raising fresh funds to take on India’s burgeoning D2C coffee market

New capital will bring total investment in the New Delhi-based packaged coffee brand to nearly $10m

Indian direct-to-consumer coffee brand Sleepy Owl has secured Rs 12 Cr ($1.3m) in new capital to scale distribution, strengthen brand visibility and ramp up product development.

Founded in 2016, Sleepy Owl produces a range of premium packaged coffee products, including instant, ground, cold brew and ready-to-drink (RTD) beverages.

Within the last six months, the D2C business has launched new protein and matcha beverages – including a matcha latte RTD, which it says is the first of its kind in the Indian market.