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illycaffè installs New York pop-up to boost US brand awareness

Guests at the illy Cube in Hudson Yards | Photo credit: Lizzy Rollins

The temporary ‘illy Cube’ installation seeks to promote the Italian coffee roaster’s rich heritage and premium coffee products to US consumers via a range of experiential experiences

Italian coffee roaster illycaffè has launched an experiential pop-up coffee shop in New York’s Hudson Yards neighbourhood in a bid to strengthen engagement with US consumers.

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