Gong cha signs 10-year franchise extension in the Philippines

The bubble tea giant is investing in growth in a key Southeast Asian market, but faces rising competition from global rivals for segment share

Taiwanese bubble tea chain Gong cha has extended its master franchise agreement in the Philippines to open 50 new stores over the next 10 years.

One of its first international markets, Gong cha launched in the Philippines in May 2011 with an outlet at the SM Mall of Asia in Pasay City and now operates over 170 stores in the archipelagic country.